| Laxmipriya’s Rural Marketing Event at Fasimal |
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| Tuesday, 31 August 2010 15:50 |
 On 20th June 2010 a One day awareness programme on Rural Marketing was successfully conducted at Fasimal Branch Office, Sambalpur by Laxmipriya Micro Enterprises Pvt. Ltd. with an objective of creating awareness among the Women SHGs for livelihoods promotion through small business development. There were more than sixty members participating in the event including concerned Branch Managers, Area Managers, Community Organizer’s and prospective self-help group Vendors from BISWA Fasimal Branch operational areas. Mr. Surya Narayan Sahu, Branch Manager of BISWA Fasimal branch welcomed the guests and introduced the programme objectives to the participants. Mr. Ramesh Chandra Das, Manager-Faculty from Laxmipriya Micro Enterprises Pvt. Ltd. imparted knowledge on programme deliveries on the thematic inputs of Laxmipriya's retail marketing strategy through SHG Sale Outlets for livelihood promotion of the rural weaker sections. Role & responsibilities of the staff personnel involved in the marketing process, Facilities from ITC/Laxmipriya Micro  Enterprises Pvt. Ltd. for implementing such retail outlets at rural villages and profit sharing methodology, discussion on circulated terms & conditions with agreement formalities to undertake the project, Method of households consumer survey and their commodity need analysis in prior to submitting Indent and Action Plan to start the business at the earliest etc.Also the participants made aware of income generation and rural employment creation process as well. They were supplied with mid-day meals and other logistic supports. The programme was concluded at 5pm with vote of thanks proposed by Mr Laxmikanta Majhi, Area Manager, Fasimal Branch. |
| Last Updated on Saturday, 04 September 2010 12:48 |