BISWA: Bharat Integrated Social Welfare Agency

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Fair Trade National Convention PDF Print E-mail
Tuesday, 09 February 2010 12:57
 ftfi-06                                                Ninth Fair Trade National Convention and Annual General Body Meeting of Fair Trade Forum-India (FTF-I) were organised at Management Development Institute (MDI), Gurgaon near New Delhi on 04.12.2009 at 10.00 am. Mr Ramesh Dash, Manager Marketing in Laxmipriya participated in it on behalf of BISWA. Hundreds of delegates from all over the country as well as abroad came and participated in it.

In first session of Day-I, the theme of discussion was “Implementation of Sustainable Fair Trade Management Systems (SFTMS) in India; issues, challenges and opportunities for FTOs & Producers”. Mr. Chandra Prasad Kacchipati, President of World Fair Trade Organisation (WFTO), Mr. Lucas Caldiera, Independent Director, WFTO, Mr. Vip Kumar, Associate Member, WFTO, Mr. Mathew John, Board Member, FTF-I, Mr. Adidas Jacob, Consultant, WFTO participated as the key speakers of the function. The speakers covered subjects, like Information dissemination of key Fair Trade initiatives in India, evolving ways & means to promote Fair Trade brand in India through collaborative approaches, evolving a common strategy & platform for advocacy and promotion of Fair trade in India.

On 05.12.2009, i.e. Day-II there were training sessions on Web-based Solutions for marketing FT Product and Building up Online Market for FT Products. It was designed to enable the handicraft & handloom textile producers associated with the programme, to ensure better marketable products, developing Brand Identity & evolving strategy for brand promotion, developing collective strategy for domestic market promotion in India in buying of Raw Materials-Process-Sell alongwith evolving collective lobbying for favourable policies and exploration of alternate strategies.

Last Updated on Tuesday, 09 February 2010 14:39